Getting your product right is hard. Finding a partner to help is even harder.
- Founders need someone who can translate business goals into actionable technology outcomes, freeing up time to focus on growing the company.
- Start-ups need someone who can quickly switch between strategy and delivery, helping make the most of limited resources and tight budgets.
- Scale-ups need someone who can step in and deliver quickly, taking pressure off fast-moving demands and complex developments.
We provide trusted & flexible support to help you build exceptional software and digital experiences.
Scalable
Dial up and down the right expertise when you need it, from fractional leadership to delivery.
Cost-Effective
Senior product expertise without the full-time commitment, saving you time and resources.
Tailored
Every engagement is built to align with your business goals, ensuring maximum impact.
Solutions rooted in experience, designed for growth.
I am Matt, Founder & Consultant
I created Firefly Labs to help businesses build SaaS products & digital experiences that deliver
tangible value and delight users. With over a decade of experience working across start-ups, scale-ups,
and enterprises, I have crafted global propositions and built products driving 100x year-on-year growth.
Firefly Labs ensures you have access to the right blend of skills and expertise exactly when you need
them without long term commitments. We offer contract, consultancy, and fractional support, providing
everything from product leadership to hands-on delivery.
Vision & Strategy
Proposition Design
Communications & Pitch Decks
Leadership & Operations
Roadmap & Go-To-Market
Business Process Design
Recommendations
"I collaborated closely with Matt, who led the Product team during some of the most transformative years in the company's history. His leadership was instrumental in shaping the product strategy and overseeing the development of Hyble’s new platform, which was rebuilt from the ground up."
Ellie Vernon-Jones, Head of Commercial 
"Matthew is one of those rare figures in the tech industry who appears to effortlessly glide between technical and non-technical worlds. I worked closely with Matthew for a little over a year at Yumpingo. In his role as a product manager, he had no trouble familiarising himself with the inner workings of our platform and rapidly became the driving force behind several key product features."
James Waterworth, Lead engineer
"Matt was key in building and implementing our product strategy as we launched into the USA with a new product. Matt is one of the most strategically capable people I have worked with, technically excellent and a true people leader."
Benjamin Walker, COO
"Matt's ability to introduce and implement tools that made a massive difference to our workflow and productivity. He deeply engaged with the development team's processes, fostering collaboration and ensuring alignment across teams."
Manuel Kanah, CTO
"Matt’s ability to tackle complex challenges head-on and ‘wrestle the tiger by the tail’ was both impressive and pivotal to the company’s success. He regularly presented clear, data-driven analysis and strategic recommendations, combining expertise, storytelling, and stature to navigate high-stakes discussions and drive outcomes at the highest levels of the organisation."
Andy Fennel, Chairman
"Firefly Labs supported Kind Currency in understanding the tasks required in relation to onboarding early adopters/beta cohort, during the development of the product. Matthew's knowledge and expertise was instrumental in shaping our conversations with potential customers."
Michelle Jones, Founder